Twitter NFL Feed Will Only Offer 'Low-Level Streaming': NeuLion

Twitter's 周四橄榄球之夜 (TNF) games will feature “low-level streaming” that will act as a promotional tool for NFL比赛通行证, 克里斯·瓦格纳说, NeuLion执行副总裁兼联合创始人.

NeuLion提供数字主干 NFL比赛通行证在美国.S. 和国外. 这项每年99美元的服务包括DVR控制, 交互式分数图表, 比赛视频点播档案, 30分钟的比赛集锦, 独家拍摄角度. U.S. subscribers can listen to live audio streams of regular season and post-season games, 而国际用户可以流媒体直播视频.

“Twitter's TNF will be low-level streaming,” says Wagner. “There will be nothing compared to the interactivity of NFL比赛通行证 where viewers can watch four games at the same time picture-in-picture. 这是一级方程式赛车和福特的区别.”

今年4月, Twitter支付了1000万美元播出NFL常规赛的10场比赛, and will include in-game highlights and live pre-game interviews on Periscope.

Not surprisingly, the NFL doesn't agree with NeuLion's characterization of the stream. "The fan experience is a core factor in decisions we make at the NFL, whether it’s experiences at the stadium or those delivered through various media platforms,.NFL媒体发言人说. "The NFL and our partners take great pride in ensuring our games are delivered with highest standards of quality. 观众看 周四橄榄球之夜 through our streaming partnership with Twitter will have a first-rate experience, 就像Game Pass一样. 不会有任何“低级”的东西."

Four of Twitter's TNF games will be shown on broadcast TV 在美国.S. by NBC and CBS, while the remaining six will air on the NFL Network. 这10场比赛都将在美国以外地区进行直播.S. 游戏通行证.

“对于普通的NFL球迷来说，这将是一件很棒的事情，”瓦格纳说. "We see it as a great marketing opportunity for a whole new set of fans who might want to sign up for NFL比赛通行证.”

Twitter拥有3.2亿活跃用户, but claims a global audience of 800 million due to people who use the service without an account.

根据视频编码器Telestream, Twitter is trying to turn a second screen experience into a first screen experience. Telestream Wirecast supports streaming to Twitter, 脸谱网 Live, Twitch, and Ustream.

“It remains to be seen how many people will turn to Twitter to watch TV,肖恩·卡纳汉说, 电视流的首席技术官. “这是一个实验. The issue is the trade-off between image quality for an enhanced user experience. Twitter is betting that the enhanced social experience of watching NFL football on their platform will, 对于一些, outweigh the benefits of a traditional TV viewing experience. Twitter is not aiming to be just a second screen; they are changing the viewing experience. 对一些人来说，这可能是值得的. 时间会证明一切.”

Carnahan noted that viewers don't need social networks to find major sporting events. "Organizations can use 脸谱网 and Twitter to advertise their branded live streaming channel including the schedule of upcoming games and the fact that the channel exists—脸谱网 and Twitter do not get that ad revenue or visibility—the branded channel does. But they can use 脸谱网 and Twitter to get people to tune in to their channel."

[Editor's Note: An earlier version of this story stated that the NFL had no comment on the quality of the game to be streamed on Twitter.]