创作 Debuts 奥特电视, End-to-End Pay TV Solution

When online video platform 创作 acquired OTT (over-the-top) video delivery services company Tvinci in May it was clear 创作 was looking to broaden its offerings. At the time, 创作 co-founder, 主席, and CEO Ron Yekutiel said 创作 would transition from its video-on-demand focus to cover live and linear programming, as well as pay TV authentication. 今天, 创作 introduced a new product, 创作 奥特电视, designed to give broadcasters an end-to-end solution for delivering OTT video.

创作 奥特电视 combines monetization, social networking, personalization, multi-screen delivery, and user acquisition and retention. Publishers can deploy different business models at the same time for maximum flexibility, 创作 says.

The product is made of four core modules: 创作 MediaPrep, 创作 MediaHub, 创作 MediaStore, and 创作 MediaGo. MediaPrep lets content owners prepare and edit their video, as well as encrypt it with a multi-DRM solution, while MediaHub handles all the video management tools for packaging content, running campaigns, and providing geo-restricted access. MediaStore lets customers manage passwords, parental controls, and notifications, while MediaGo lets publishers build apps for mobile devices.

"Since the acquisition in May, the combined 创作/Tvinci teams have focused on developing a solution with the most advanced set of proven capabilities in the market, including personalization and social features that are critical to convert end users into paying subscribers,” says Yekutiel.

创作 will show 奥特电视 at IBC in stand 3.67.

创作 Acquires Tvinci, Pay TV OTT Services Company

Once Tvinci's technology is integrated with 创作's MediaGo, customers will gain tools for generating revenue from video on any platform.

2014年5月2日