而 and TubeMogul Partner to Expand Advertisers' Access to Premium Programmatic Video Inventory in the U.S. 和欧洲

而, the inventors of outstream video advertising and a global mo网ization platform for publishers, today announced a new partnership with TubeMogul (NASDAQ: TUBE), a leading enterprise software company for brand advertising, to increase advertisers' access to 而' premium programmatic video inventory in the U.S. 和欧洲.

通过合作关系, TubeMogul clients can tap into 而' open exchange video and private marketplace inventory through Deal ID, an added functionality that matches individual buyers and sellers based on pre-negotiated criteria like pricing, 广告位置, AD格式.

而' premium video inventory spans over 500 top-tier publisher sites globally including Reuters, 《百家乐app下载》, 华盛顿邮报, La Razon, DieWelt, II 唯一的24 矿石, 《百家乐软件》, 《百家乐app下载》, 环球 and Le Monde. TubeMogul与其中一些公司合作 世界上最大的品牌 as well as the major advertising holding companies.

而的首席执行官， 伯特兰Quesada 评论, "Video advertising can be an extremely effective medium for advertisers and agencies looking to reach audiences with targeted and contextually relevant content on premium sites. 而' engaging, view-to-play video solutions such as our inRead format (see example 在这里) are proven to dramatically increase advertising effectiveness and perceptions. Our partnership with TubeMogul will allow us to offer access to new premium video inventory at scale through programmatic channels."

基斯收购方, 首席营销官, TubeMogul, 说, "而' outstream formats inject new, highly viewable inventory into the ecosystem. We're excited to partner with them and offer advertisers access to an ad format that delivers on the viewability goal many buyers prioritize."

而' inRead is an outstream video advertising format developed for desktop and mobile devices. The inRead format places video advertising within the editorial content of a publisher site, positioning the video unit within two paragraphs of an article. When the user scrolls down and sees the video unit, inRead emerges and serves the video advertising. By sitting outside of the video player, inRead dramatically increases the amount of premium video advertising inventory available. 看到尼尔森 and 而 recent ad effectiveness study 在这里.

对而

而, 成立于2011年, is the inventor of outstream video advertising and a global mo网ization platform for publishers. Prestigious publishers such as Reuters, 《百家乐app下载》, 华盛顿邮报, La Razon, Die Welt, II 唯一的24矿石, 《百家乐软件》, 《百家乐app下载》, 环球, and Le Monde are using 而 platform to create brand new video inventory and to manage their existing inventory, mo网izing it through their own sales force, 而' managed services or third parties including programmatic buyers.

而' outstream video advertising solutions encompasses a series of formats inserted deep into media content, 包括文章, 幻灯片和新闻提要. It is changing the game within the video advertising market by creating unprecedented levels of 额外的库存, 以前不存在的.

Brands and agencies can access this top-tier, 额外的库存, available on the web and on mobile, to roll out both local and global campaigns. 奢侈品牌如 卡地亚、Gucci、百年灵、 路易威登, 和阿联酋, are relying on 而 outstream video advertising solutions to reach their high-income target audiences. High tech companies such as Microsoft, Google and Samsung are also 而 customers, as well as car manufacturers such as General Motors, 大众, 宝马, Jaguar-Land Rover and Audi and FMCG companies such as Unilever & P&G.

而 has a team of over 400 employees, 100 of which are in the innovation team, across 26 global offices in 18 countries.

关于TubeMogul
TubeMogul (NASDAQ: TUBE) is an enterprise software company for brand advertising. 通过降低复杂性, improving transparency and leveraging real-time data, our platform enables advertisers to gain greater control of their global advertising spend and achieve their brand advertising objectives. TubeMogul was incorporated in 2007 and is based in 维尔,加州 进行操作 基辅, 伦敦, 墨西哥城, 纽约, 巴黎, 圣保罗, 上海, 新加坡, 悉尼, 东京, 多伦多, 华盛顿D.C. 以及各地的办公室 美国.

行业公告's article first appeared on OnlineVideo.网