SpotX and ZypMedia Capture Local Advertiser Budgets for OTT

SpotX, the leading global video advertising and mo网ization platform, today announced a case study with demand-side advertising platform ZypMedia which reveals unparalleled, month-over-month growth in over-the-top (OTT) ad spend. Based on SpotX and ZypMedia's combined platform data, the case study explores the locally-focused OTT joint strategy which was responsible for 54 percent revenue growth between December 2017 through January 2018.

ZypMedia specializes in helping local advertisers connect disparate audiences spanning traditional, 数字, and OTT delivery points for video advertisements. By leveraging SpotX's programmatic infrastructure coupled with advanced targeting capabilities in OTT, ZypMedia was able to identify consumers within the leading DMAs for OTT video, 提供得到价格有竞争力的, targeted impressions on behalf of local advertisers while increasing fill rates and revenue for OTT publishers. Despite the industry-wide trend of ad spend dropping in the first quarter every year, this approach allowed ZypMedia to contribute nearly one-third of their total 2017 spend in January alone.

"We see immense value in continuing to advance our efforts in OTT,阿曼·萨林说, ZypMedia的联合创始人兼首席执行官. "We help our partners unlock incremental 数字 spend by supplementing their broadcast offerings with forward-thinking 数字 products, enabling their local advertisers to tap into the opportunity created by the viewer migration to OTT."

Over the course of this campaign, ZypMedia确认了Law, Government and Politics as one of the leading categories for local OTT, accounting for ten percent of spend.

"Politics typically eats up a huge chunk of local broadcast inventory but the tide is turning as viewership increases on OTT. With the 2018 midterm elections approaching, we expect political spend to increase considerably across OTT,凯莉·麦克马洪说, 高级副总裁, global demand operations at SpotX. "With their focus on local OTT, ZypMedia is well positioned to be a major contributor to this growth."

To read the full case study, please click 在这里.

关于SpotX

SpotX is the leading global video advertising platform that enables media owners and publishers to mo网ize premium content across desktop, 移动和联网电视设备. As a modern ad server with programmatic infrastructure, 数据支持, and mo网ization solutions for OTT, outstream, 可寻址电视, SpotX gives media owners and publishers the control, 透明度, and actionable insights needed to understand buyer behavior, 管理访问和定价, 最大化收益. SpotX also provides advertisers with a direct pipeline to premium supply and innovative solutions for optimizing media efficiency, 达到, 以及受众定位. With best-in-class technology purpose-built for video, SpotX的整体, brand-safe solution is employed by some of the largest media owners and publishers in the world including fuboTV, 微软休闲游戏, 报童, Samba电视, 吊索的电视, Vudu and partners with a variety of different companies within the 数字 video ecosystem including comScore, DoubleVerify, 整合广告科学, JW球员, MediaMath, 护城河, 尼尔森, 甲骨文, 交易台, 和更多的.

总部设在丹佛, SpotX has nearly 600 employees in 24 offices worldwide including Amsterdam, 汉堡, 伦敦, 洛杉矶, 米兰, 纽约, 巴黎, 旧金山, 新加坡, 斯德哥尔摩, 悉尼, 和东京. 2017年10月, RTL Group completed its 100% acquisition of SpotX which is currently combining its business with smartclip, 姐妹公司. 更多信息请访问www.spotx.tv and follow @SpotX on Twitter and LinkedIn.

关于ZypMedia

ZypMedia is a software platform that bridges the audience gap between the traditional and 数字 worlds. We sell software to the largest content broadcasters and provide their sales forces tools and integrated services that expand their offerings to include cutting-edge products for the growing $50B 数字 share of the $150B local advertising market. By partnering with ZypMedia, our clients have rolled out in 230 U.S. 市场及其4,000 sellers are able to offer their clients audience extension advertising solutions and grow their revenues significantly.

行业公告's article first appeared on OnlineVideo.网